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NEW Review
Selling to VITO: The Very Important
Top Officer This book provides practical strategies for reaching the right people who can and will make a decision to buy your products or services. Too often, salespeople waste time with the wrong people, people who can't make a decision or who can only say no, or appraoch the right people the wrong way. This is must reading for any salesperson who wants to become more effective at making bigger sales. Anthony Parinello has written an innovative sales book.
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