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On this page we feature books and tapes by leading authorities on sales, leadership, marketing or personal development. These books will make an excellent addition to your knowledge base and your sales library. If you are a sales manager, use these for coaching your salespeople, either individually or as a team.

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Selling to VITO: The Very Important Top Officer
Second Edition

This book provides practical strategies for reaching the right people who can and will make a decision to buy your products or services. Too often, salespeople waste time with the wrong people, people who can't make a decision or who can only say no, or appraoch the right people the wrong way. This is must reading for any salesperson who wants to become more effective at making bigger sales. Anthony Parinello has written an innovative sales book.
 
 
 

 

 

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