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Winning Sales
Wowing Customers

THREE LEADERSHIP STRATEGIES FOR
DELIVERING HIGH VALUE SOLUTIONS AND
BUILDING ONGOING CUSTOMER RELATIONSHIPS

In this practical, fast-paced program you'll learn

• How to become as important to
your customer as he or she is to you
• Three of the most important questions
to ask about your business
• How to address the issue of price
so that you're not seen as a commodity
• 10 questions that easily allow
you to move toward the sale
• 3 cardinal rules that cement
the relationship with your customer

You'd readily agree that getting in front of a customer is time consuming and expensive. Losing a sale that we should have made is at best disappointing and at worst career limiting. Unfortunately, sometimes the customer's decision not to buy can be as quick as the snap of a finger. Yet the outcome may have been predictable and preventable. Today's customers are more sophisticated and skeptical. They want someone who will help them solve their problems, make money with new opportunities and make their lives easier - someone who knows their business and someone they can trust.

Confronting new customers with old sales tactics that don't respond to customer needs does more harm than good. And old tactics weren't designed to create long-term relationships, repeat business and higher profits.

In this fast-moving, informative and interactive program, Jim DeSena shares his observations and recommendations from the research and work he has done with over 100 leading organizations, including AT&T, where he developed the Sales Mastery Model. This presentation is for the sales professional, the person who has experience and now wants to take his or her business to a more advanced level.

What our clients have said:
"Our latest convention was the best yet and we could not boast of this success without you." Suzy Brown, CMP, Director of Membership, National Association of Temporary and Staffing Services

"Thank you very much for the attention and effort you put into our inaugural selling seminar. Your approachable style fit comfortably with our customers." Mary Gould, Market Manager, Honeywell

"Thank you! Your presentation was excellent. Your ability to cover new sales and marketing ideas while reinforcing basic skills was ideal for our diverse group." Lisa M. Titcombe, Sales and Marketing Executives Association of Erie

©1997, 1998, 2001, 2003 James A. DeSena, CSP salesleaders.com 1-800-4321-WIN

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