ADVANCE PRAISE FOR
JIM DESENA
and
The 10 Immutable Laws of Power Selling:
The Key to Winning Sales, Wowing Customers,
and Driving Your Profits Through the Roof
"The 10 Immutable Laws of Power Selling" is a recommended read for anyone who wants an understanding of the customer-centric approach to selling and how it provides long-term success as a sales person." Readers Preference Reviews
"This book mirrors how you build credibility and earn success in professional sales by listening to and providing solutions based on the needs of the customer. Jim has developed the '10 Laws' by helping and listening to sales professionals for over 15 years." Took Coder, Vice President, Sales, TB Wood's Incorporated
"…essential reading for anyone who wants to take their game to the next level…" Steve Carlson, Sales Professional
"If every sales professional were to follow the principles outlined in this book we would have fewer cranky customers and no cranky companies! Jim DeSena provides a valuable process for anyone who wants to be an exceptional sales leader, because before we can sell we must be sold on service." C. Leslie Charles, Author of Why Is Everyone so Cranky? and The Customer Service Companion
"This 'evergreen' book contains a wealth of valuable and timeless ideas, gems of information, strategies and tactics you will find yourself referring to again and again. It will empower you with the tools to succeed in a highly competitive selling environment." William O. Mehnert, CEO, Strategic Learning, Inc.
"…provides great tools to use in examining and clarifying your sales focus. The real examples that illustrate how customers have responded to the 10 Laws helped me to (1) revisit the selling process from the customer's position to continue developing a more customer-centric approach, and (2) apply a practical framework for determining if an opportunity is a viable use of my time and my company's resources." Janet Shafer, Account Executive, Performance Technologies
"Jim DeSena provides a comprehensive guide to determine who your customers are, how to get in their offices, what to say when you're there, and how to close the sale. There is a lot of power in this little book, and a lot of money in his powerful techniques." Alan Weiss, Ph.D., author of Million Dollar Consulting
"Jim has skillfully applied his enthusiastic speaking methods to the written page! He emphasizes that effective sales leadership must both recognize and influence change, and he demands the sort of introspection necessary to achieve exceptional sales results." Lance A. Scott, President & CEO, FeinFocus USA, Inc.
"As I was reading Jim's book I realized that it is different than the other sales books that are on the market. Jim not only gives you the theory; he also gives you steps to apply that theory. Jim incorporates his sales and training career and shares his vast experience with you on what works and what doesn't. I encourage anyone, the novice or the seasoned veteran, to read and apply the strategies. This book will help you become a more effective sales person and a true sales leader." Leon P. Rogers, Manager of Training and Organizational Development, XTRA Corporation