Contact: Maryglenn McCombs
615.297.9875 mrygln@aol.com

"DeSena emphasizes that effective sales leadership must both recognize and influence change, and he demands the sort of introspection necessary to achieve exceptional sales results." - Lance A. Scott, President & CEO, FeinFocus USA, Inc.

NEW YORK, NY - The most pressing issue on the minds of many CEOs today is meeting their earnings commitments. According to sales expert Jim DeSena, "Increasing sales revenues is a must. In sales meeting after sales meeting, I hear CEOs entreat their salespeople to create new sales opportunities." While standing out in a crowded sales arena has never been easy, today's sales professionals have it tougher than ever for any number of reasons: customers are more demanding, smarter and more informed; product or services advantages don't last long; competition comes from unexpected places; a soft economy makes for a tougher sale; and technology globalization, and consolidation have dramatically changed the marketplace. DeSena, who has worked with thousands of sales professionals, maintains that the most exceptional sales performers are, first and foremost, leaders: "To excel in this new environment, sales professionals must adopt new strategies. This is a landscape resplendent with problems and change, and either one can stop some people. But sales leaders thrive on both."

To provide the fundamentals for becoming a sales leader, DeSena created The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers and Driving Your Profits Through the Roof. Drawing on over 18 years of work in the sales arena, DeSena explains how sales professionals can overcome the challenges they face today by finding new ways to meet sales quotas, broaden customer bases, and stabilize sales revenues, and can be effective, innovative and successful both for larger sales and for the longer term.

The 10 Immutable Laws of Power Selling (McGraw Hill, $16.95) addresses the needs of sales professionals who want to be exceptional in this new environment of rapid change. Full of real-world case studies, examples and stories from such leading companies as American Express, Harris Corporation, Honeywell, Marriott, Siemens and others, The 10 Immutable Laws of Power Selling introduces POWER-- Produce high value, Own the Innovative Solution, and Win with Exceptional Results--a new model for successfully selling in an environment of rapid change.

Moreover, The 10 Immutable Laws of Power Selling includes models, strategies, tips, examples, templates and numerous step-by-step practical suggestions, whereby sales professionals can master the 10 key laws for becoming an exceptional performer in any selling environment and:

Apply the principles of leadership to win and keep loyal customers, make more sales, and earn higher commissions - even in a recession

Find new and better ways to profitably service customers every day

Identify clients' needs and forge solutions to fit those needs

Build and manage strong customer relationships for repeat sales

Successfully manage multiple customer priorities

Avoid the most common traps that lose sales proposals

Create a vision of what you want for your customers and build a team to deliver it

The 10 Immutable Laws of Power Selling is organized into three parts. Part one explains how to win sales, build relationships and keep customers. Part two describes the qualities that leaders rely on to introduce new, innovative solutions. Part three provides the principles of long-term success.

According to DeSena, "Most salespeople don't contribute to the bottom line and those that don't sell solutions that customers consider high-value are doomed to be the dinosaurs of the information age. Sales professionals who want to continue to be successful must realize that the world isn't the same today as it was yesterday; they must adapt to it. In adapting new paradigms, sales leaders have the courage to act in the face of uncertainty, to create confidence in place of doubt, and to inspire others to follow their lead in the solutions they create with their customers. Sales leaders are adept at meeting new challenges. They expand possibilities. They create excitement. Sales leaders are sales professionals who help their customers take advantage of change by creating a vision of a customer solution and inspiring others to help them deliver it. Sales leaders are defined by their willingness and ability to do so. Sales leaders question the norms, standards and assumptions their customers, industries, or companies take for granted. Finding new and better ways to serve customers is a battle you must win each day: sales leaders do."

One of the country's leading experts on sales and leadership, Jim DeSena has designed, developed and delivered training, speaking and consulting for 200 prominent organizations throughout the U.S. and Canada. DeSena has worked with tens of thousands of salespeople in more than 1500 sales and leadership programs. For more information about Jim DeSena, visit www.salesleaders.com. The 10 Immutable Laws of Power Selling: The Key to Winning Sales, Wowing Customers and Driving Your Profits Through the Roof is available nationwide.

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